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17 & 18 March 2026 | Olympia London
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The 2026 Transport Ticketing Global conference agenda features unmissable insights from leaders and specialists delivering the most innovative ticketing projects around the world.
Through in-depth case studies, engaging presentations, and panel discussions, join us as we continue to set the smart ticketing industry agenda.
Explore the 2026 agenda below!
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Join Carrie Hotton-MacDonald, Transit Director at Edmonton Transit Service, Aaron Ross, CEO at Kuba and Vix Technology, as they explore how Edmonton built Arc: a rider-first, regional fare system for a fast-growing, multi-municipal region.
Last year at TTG, we previewed Translink’s plan to upgrade its legacy closed loop cards to a modern and secure set of EMV-based system. With the transition underway, we have begun to see riders using those new physical and digital EMV cards to travel throughout the Netherlands.
In this keynote, Translink will share real experiences arising from the rollout: What are the key lessons learned from the early stages of this evolution? How is Translink swapping out the legacy cards for new cards? What has been done to instrument both stored value (prepaid) and invoicing (post-paid) payment services. What technical changes were necessary to allow riders to use both legacy and new cards without interruption? We’ll also walk through the current and forecasted agency benefits, how EMV supports operational efficiency, modernizes issuance and distribution strategies, and strengthens long-term system performance through partnerships. This will be a thorough and practical overview showcasing how EMV modernization is elevating both rider experience and agency outcomes.
This keynote celebrates Visa’s achievement of enabling 1,000+ tap-to-ride projects worldwide—a milestone that marks the transformation of contactless payments from pilot programs to a global standard. But the story doesn’t end at 1,000. The presentation explores what comes next: how Visa Intelligent Authorization (VIA) is now powering nationwide implementations and expanding into new mobility domains like EV charging, parking, and tolls. This upgrade to the mobility payments infrastructure, delivered through a robust partner ecosystem, unlock seamless, inclusive journeys for riders everywhere.
Around the world, transport authorities are redefining what it means to move through a city. From London to Buenos Aires, Washington DC to Sydney, the next generation of ticketing is being shaped by open payments, account-based systems, AI-driven innovation and a renewed commitment to frictionless, inclusive travel. This session brings together global decision-makers to explore how networks are modernising legacy infrastructure, transforming UX and building the foundations for a seamless connected future.
Join us as the world's most influential transport leaders share what's working, what's next and what the next decade of mobility will demand from ticketing, payments and technology.
The future of transport is being shaped by bold ideas and practical innovation. AI is helping cities move smarter. From tackling hidden fare evasion to keeping networks running smoothly by using predictive, proactive maintenance. For agencies and operators, the result is greater efficiency, stronger revenue protection, and the ability to adapt quickly to changing needs.
Join us to discover how these advances are opening new possibilities for mobility and powering the next generation of public transport.
Fare evasion remains a significant challenge for transport authorities and operators, and inspection planning often relies more on intuition than insight.
In this session, Vy shares how it developed a machine-learning model that uses historical and live operational data to predict fare-evasion risk up to 30 days in advance and identify where inspections will have the greatest impact. The result is a practical decision-support tool that helps inspection teams deploy resources more effectively and improve overall network performance.
How can a low-cost rail offering expand mobility without compromising traditional services? OUIGO's strong performance across France, Spain and Belgium demonstrates how SNCF Voyageurs has successfully adapted to changing long-distance travel needs.
This success is underpinned by a fully reimagined operating model, encompassing operations, distribution and the end-to-end customer experience. Just as importantly, it relies on clear and disciplined brand positioning to ensure the low-cost offer complements, rather than competes with, existing services.
Join this fireside chat for an inside look at OUIGO's low-cost rail model, the strategic choices behind its rapid growth and the lessons learned along the way, with insights from Jérôme Laffon, CEO of OUIGO.
James Bain explores the required reforms to move from aspiration to impact: actionable governance, accountable execution, and data-driven customer experiences to modernise public transport. This talk maps the tangible path which GBR can take to restore public trust and transform travel, enabled by technology but above generic AI hype.
Discover how Keolis is transforming fraud prevention through performance-driven control plans, a federal structure that fosters best practice sharing, and cutting-edge tools that streamline ticketing, enforcement, and fine recovery. Learn from real-world examples of how data analytics, AI, and cross-group collaboration are reducing fraud and increasing operational efficiency.
Most AI pilots fail to scale: Harvard Business Review estimates that up to 80% never progress beyond proof of concept. PRESTO is breaking that pattern by creating a center of excellence where agentic AI and machine learning deliver real business outcomes, including customer and contact-center chat solutions, cyber threat intelligence, contract and document understanding, anomaly and fraud detection, as well as targeted fare evasion and fare inspection. All these efforts are guided by a responsible AI framework. During the session, Steve will share real use cases, our operational model, and the systems that maintain trust and compliance in our AI solutions. Our aim is to offer actionable insights for everyone attending, covering the journey from tap to settlement to service.
An examination of TfL’s 25‑year journey from paper tickets to contactless payments, highlighting how innovation has improved customer experience while streamlining operations. The session will share key insights from TfL’s evolution in customer payments and product design, and look ahead to the principles guiding future developments. The audience will gain practical insights into the drivers of successful ticketing transformation, how customer behaviour has evolved, with takeaways relevant for cities, operators, and industry partners.
Oslo’s public transport system relies on an open-access model, providing seamless travel but creating opportunities for fare evasion. With ticket revenue funding 40% of Ruter’s operations, the €40 million lost annually to unpaid fares is a critical challenge.This session presents Ruter’s current roadmap for increasing the number of paying customers. We explore how we combine high-visibility inspections with improved digital accessibility and communication strategies to protect revenue. Attendees will gain insights into balancing operational efficiency with financial sustainability in a modern urban transport environment.
Booking rail tickets has been, and still is a complicated endeavour that requires significant cognitive effort. This leads to high rates of abandonment, potentially 'driving' people away from using rail as a mode of transport.
Hear how LNER is leading the industry by using Generative AI to alleviate these pains, and make not just booking rail tickets as easy as it should be, but the whole experience just...better.
The past years have seen a significant amount of investment in the distribution capabilities of railways, both in the underlying infrastructure and the customer experience. With the ongoing efforts to bring the new generation of capabilities – OSDM - to life, this session will demonstrate what concrete benefits past investments have yielded, and what’s to be expected from current and future efforts.
This session explores how Hitachi Rail enables seamless journeys in Greater Paris Area through digital and interoperable ticketing solutions. From the Grand Paris Express project to Paris first cable car system, we show how ticketing can simplify travel and support a more accessible, integrated and sustainable mobility ecosystem.
As international travel grows, rail is increasingly booked as part of broader, cross-border journeys, bringing higher expectations around clarity, reliability, and customer experience. This session looks at the challenges of selling rail at scale, where fragmentation extends beyond technology into commercial and operational complexity. Drawing on Trip.com’s global perspective, it shows how local rail products can be translated into a seamless experience for international travellers.
Trenord is accelerating its digital transformation to deliver a seamless, customer-centric travel experience across all touchpoints. The presentation will provide an overview of the company’s recent initiatives in sales, ticketing, and customer care, highlighting how digital innovation is reshaping the passenger journey. A special focus will be dedicated to PAY & Go (EMV), Trenord’s new contactless payment system, in collaboration with FNMPAY and powered by Conduent, which enables smarter, faster and more accessible travel while providing a robust, scalable foundation for modern fare collection and future mobility services.
Scotland’s National Smart Ticketing Board have now published their Standards and Technology Advisory Report, which sets out a pathway to integrated, multi modal, multi operator ticketing (and data) across Scotland and how we can make ticketing simpler, smarter and more consistent. This session gives a quick overview at what’s proposed, why it matters, and how we can prepare.
Account-Based Ticketing is often framed around systems, architecture, and technical capability, but customers never see any of that. What they care about is the experience: paying the right price, travelling efficiently, and trusting that the system works in their favour. Using Liverpool as a real-world example, this session explores how the city region is introducing multimodal ABT that delivers the most value. ABT will quietly ensure best value fares, seamless travel, and customer confidence across the entire end-to-end experience. Because when customers don’t have to think, worry, or check, ABT is doing exactly what it should.
As a small, independent long-distance rail operator, Snälltåget operates in an ecosystem dominated by large, incumbent railway companies. This session shares practical experiences on how a smaller player can stay competitive, visible, and interoperable through smart use of standards, partnerships, and high-quality data.
The presentation focuses on Snälltåget’s operational and technical journey in delivering timetable and product data to national distribution and coordination platforms such as Samtrafiken in Sweden and Entur in Norway, Rejseplanen in Denmark and to MERITS for rest of Europe. We will highlight lessons learned from integrating with different national data models, governance frameworks, and expectations—while maintaining agility and limited internal resources.
Attendees will gain insight into what it takes for smaller operators to integrate seamlessly into national and cross-border passenger information ecosystems, and how open standards and collaboration can level the playing field in a market shaped by much larger actors.
Millions of travellers now expect to plan, pay, and ride—all from their mobile or desktop, without ever touching a ticket machine. In this joint session, Trainline and Visa Acceptance Solutions share what it takes to deliver seamless digital journeys, focusing on the card-not-present flows that power app-based travel. We’ll walk through how these flows work in practice, including Digital Pay as You go (PAYG), and highlight the partnership learnings that have helped us improve authorisation, reduce friction, and support shared goals for better customer experience. Expect practical insights, real-world results, and tips for transit merchants looking to make digital journeys work for everyone.
Transport for West Midlands is delivering a Passenger Incentive Scheme that offers free or discounted bus travel to groups targeted for modal shift and to those facing barriers to accessing public transport. This session explores how the scheme has performed to date: Has it successfully converted non‑users into regular, fare‑paying passengers? What social value has it generated for the region? And what lessons can be learnt in designing and implementing incentives that drive sustained behaviour change?
Europe is moving towards truly seamless cross-border travel, with harmonised multimodal information and interoperable systems becoming a reality through new regulations such as the revised MMTIS and upcoming TSI Telematics. Entur is enabling this vision with a practical cross-border implementation built on open standards and the collaborative NEMU project, which connects National Access Points, operators, and authorities.
By combining Transmodel for shared semantics, NeTEx for structured timetable and network data, SIRI for real-time information, and OSDM for rail ticketing, Entur provides a unified digital representation of the European transport network. This approach supports consistent journey planning, ticketing, and real-time information across borders, demonstrating how standards-based infrastructure turns regulatory requirements into operational systems that make seamless multimodal travel a reality.
Closed-loop is entering a new phase: interoperable, wallet-ready, and built for long-term governance. Moving closed-loop credentials into Apple and Google Wallets is a major breakthrough since the rise of open payments. This session shares how transit leaders like Translink are scaling from card issuance to mobile distribution while preserving cost control, scalability, and ecosystem ownership.
Originally developed to prevent the copying of barcode tickets, Motics has evolved into a secure validation technology that dramatically speeds up inspection while reducing fraud across public transport networks.
This session will share insights from real deployments, including accelerated inspection pilots and Munich's Web2Wallet tourist ticket, showing how Motics unlocks faster validation, simpler distribution models and a smoother passenger experience.
In this session, Jorgen will touch on some of the lessons learnt through the delivery of MaaS systems and Journey planning systems in a number of locations including London, San Francisco and latterly Nottingham and Derby City’s, currently one of the few successful MaaS implementations in the UK. It will delve into the most common misconceptions, touch on data, ticketing, payments, integration approaches, and suggest a path to not only a successful deployment, but a solution that will have the opportunity and resources to mature in line with user expectations. It will also touch on why delivering MaaS in a UK deregulated environment is significantly more arduous than in other locations.
Seamless multimodal transport across Europe requires every actor — authorities, operators, service providers, travellers — to speak the same language. Driven by the ITS Directive and open data, the Transmodel ecosystem provides that common foundation. Here's where we stand and where we're heading.
Explore how EMV white label technology creates a unified standard for transit fare systems, combining traditional closed-loop and open-loop EMV approaches into a scalable, secure payment infrastructure.
Discuss how adopting EMV white label can streamline ticketing infrastructure for operators, reduce maintenance costs and offer passengers flexible payment options with familiar contactless interfaces, including digital wallets and account-based ticketing
Examine the role of EMV white label in enabling integrated, multimodal travel experiences and supporting future-orientated frameworks such as ABT & MaaS.
Join Helen Mitchell, Head of Portfolios and Programmes at Transport for Wales, and Michael Hart, CRO at Kuba and Vix Technology, as they discuss how TfW became the first authority outside London to launch Pay As You Go on heavy rail.
Explore how EMV white label technology creates a unified standard for transit fare systems, combining traditional closed-loop and open-loop EMV approaches into a scalable, secure payment infrastructure.
Discuss how adopting EMV white label can streamline ticketing infrastructure for operators, reduce maintenance costs and offer passengers flexible payment options with familiar contactless interfaces, including digital wallets and account-based ticketing
Examine the role of EMV white label in enabling integrated, multimodal travel experiences and supporting future-orientated frameworks such as ABT & MaaS.
Public transport ticketing is often fragmented, creating barriers between operators, modes, and regions. Account-Based Ticketing (ABT) overcomes this by moving fare logic and entitlements to a central back-office account, while EMV cards, mobile wallets, smartcards, and wearables act as simple identifiers. Fares, including price capping, are calculated centrally, enabling seamless travel across networks and media without disrupting existing systems. Passengers enjoy smoother, hassle-free travel, while operators gain quicker policy implementation, reduced reliance on hardware, and rich data for planning and reporting. ABT delivers ticketing without boundaries, simplifying fares, modernising networks, and putting passengers first. A win-win for authorities and operators.
The UK is reaching a tipping point in the adoption of Smart Data - the secure sharing of customer account information. What started as Open Banking is leading to the introduction of Open Finance, Open Energy and then Open Transport, aided by Government legislation. So why should transport operators and suppliers implement it now?
Fare collection transitions are among the most complex phases of modern fare payment system implementations. While agencies often focus on defining future-state technology and functionality, transition planning benefits from early, deliberate attention to ensure customer, operational, and system readiness. Experience across major fare-collection modernizations shows that when agencies clearly define their transition objectives and constraints upfront, it provides a stronger foundation for vendors to design effective, tailored transition approaches.
This session explores how early transition planning supports phased system design, parallel operations, and coordinated customer communication. Topics include aligning transition strategies with implementation sequencing, managing coexistence between legacy and new systems, and integrating transition considerations into governance, timelines, and outcome-based requirements. By treating transition planning as a core element of project success alongside extensive planning and realistic schedules, this session offers practical insights into how thoughtful, upfront transition strategies can improve outcomes for agencies, vendors, and riders.
Fares, Ticketing and Retail (FTR) reform is bringing together expertise from across the rail sector to unlock retail innovation and transform how passengers purchase and use tickets now, ahead of a simpler more unified railway under Great British Railways. With Government funding secured, a strategy backed by Ministers, and delivery underway, the success of FTR modernisations will hinge on effective partnerships with suppliers. At this pivotal moment of reform, this session will act as a launchpad for further supplier engagement.
Open-loop EMV payments have moved well beyond pilots, now live in over 900 agencies worldwide. The technology is proven; the challenge is execution. This session explores how one agency achieved 20% contactless adoption in just two months, which region is leading global open-loop adoption rates, and how a single incentive drove a 12% increase in adoption. It also examines the impact of focused marketing on ridership for digital wallets.
Attendees will gain data-driven insights on upgrade paths, fare policy, and launch strategies that distinguish successful rollouts from stalled ones. Learn how marketing tactics and rider behavior shape improved economics for agencies and operators, and where open loop fits alongside other payment options.
As digital identity becomes a core enabler of modern mobility, transit agencies are exploring how trusted, verifiable ID can unlock seamless travel, simplify concessions and strengthen passenger security.
This session examines emerging digital identity frameworks and the technologies behind them, from biometrics to national ID schemes. Join us to discover how verified identities will shape frictionless, inclusive and secure journeys in the years ahead.
With the nationwide rollout of the Rejsekort mobile app in September 2024, following a limited pilot in April, Denmark is moving decisively towards mobile-first public transport. This session looks at how the app is being scaled while a non-digital, card-based alternative (Basiskort) and new readers are introduced to ensure everyone can travel, and at the roadmap to discontinue the existing plastic card by 2026.
We'll discuss early lessons, inclusion and what Denmark's approach means for other markets planning similar transitions.'
Join Oli Cox as East Midlands Railway presents its digital PAYG trial, where customers can tap in and out using the EMR app to travel between Leicester, Derby and Nottingham. Customers can generate a ticket for travel at just the tap of a button, and the system uses GPS-based tracking to identify the journey taken, enabling the correct fare to be automatically calculated at the end of the day, including daily and weekly caps.
This session will share insights from the live trial and how EMR's approach could help simplify fares and shape future PAYG models across the rail network.
In 2024, Metro set out to introduce open-loop payments in response to the changing payments expectations of its customers. As a capital city and major international tourist destination, the use of open payments for transit fares is expected and Metro needed to provide that functionality, especially as a host city for World Pride 2025. The project went live in May 2025 taking just six months to design, develop, test and deploy.
Come and hear from the team behind that deployment to hear how it was achieved.
Across the transport sector, open standards, account-based ticketing and digital identity are increasingly well established. Yet in practice, service failures rarely result from the absence of standards. They occur when ticketing, identity and communication operate as disconnected systems, limiting a city’s ability to coordinate decisions or maintain public confidence under pressure. This session explores how cities can move beyond compliance-led implementations towards operational orchestration - aligning ticketing, identity and communication as part of a single decision environment. Drawing on experience from a large European capital operating under sustained disruption, it examines how cities maintain continuity of essential services, make accountable decisions with incomplete information, and communicate clearly when systems are degraded. Participants will gain practical insight into why interoperability challenges are often institutional rather than technical, how expectation management becomes a design constraint, and what it takes to deliver transport services that remain reliable, governable and trusted at street level - not only in architecture diagrams.
After successfully rolling out nationwide EMV contactless travel, the Netherlands is now preparing for its next milestone: full migration to OVPay, the successor to OV-chipkaart.
Discover how Dutch PTO's are scaling account-based travel across millions of users and setting a new benchmark for integrated ticketing in Europe.
Northern was selected to lead three Digital PAYG trials in Yorkshire with three different suppliers to provide an excellent testbed for this emerging and innovative payment system in the UK, whereby customers can tap in to the journeys via their device and allow GPS tracking alongside an intelligent back office to calculate the best fares for their journey. This is alongside emerging integrated and capped PAYG systems in Greater Manchester and the North East, as elected mayors create local, integrated transport systems across the North.
With highly encouraging early results and deep customer insight, Alex will present early lessons and success stories, and answer the question: where could this all lead to next across an integrated railway inside a range of multi-modal public transport networks across the north?
How do you deploy EMV in just six months across 2,100 buses, 35 concession contracts and 12 operator groups — each with different onboard AVLS and ITS systems? This session will first explore the strategic and operational challenge faced by CRTM in rolling out EMV across its regional bus network in record time, while ensuring long-term readiness for future ABT evolution. We will then examine how the deployment was technically enabled through an autonomous validator architecture designed for interoperability, accessibility (including PRM requirements) and operational resilience — sustaining 98.6% of normal validations during a major power outage.
Join Tom Buerbaum, CISO at Kuba and Vix Technology, as he explores the advantages of modular ticketing systems and how to design them with security at their core, ensuring resilience, compliance and accountability from end to end.
At the core of Hungary’s transport policy is to have an integrated, affordable and modern nation-wide public transport network, with railways as its backbone. In 2024 we have fundamentally redesigned the ticketing system. The new system enables passengers to use multiple modes of transport (rail, interurban bus) for their journey with one ticket. Moreover, we have reached an agreement with three major cities (Budapest, Debrecen and Szeged), where passengers can also use the local public transport (tram, bus, suburban rail and tram-train). Since introducing the new ticketing system, the number of passengers has increased for the first time in years.
As part of the reinvented ticketing system, we have introduced the Hungary Pass and the County Pass. The Hungary Pass is valid throughout the country, it is really affordable and has quickly become a student favourite for less than 5 euros per month. The favourable price and its versatility are important factors in increasing the competitiveness of railways. These improve the accessibility of railways since passengers can use one ticket to get to the station and on the train, offering a more sustainable option in solving the last mile problem.
Travelers arrive by plane, train, bus, ferry, and car and each touchpoint offers a chance to shape how they move through a destination. This session explores how transit agencies communicate their value before visitors depart and the messages that influence behavior the moment they arrive.
Panelists will share lessons from targeted campaigns, major‑event outreach, and open‑loop payments that boost rider uptake. The discussion will also highlight how agencies coordinate with local leadership to manage surges and position transit as the most seamless way to get from A to B.
Travelers arrive by plane, train, bus, ferry, and car and each touchpoint offers a chance to shape how they move through a destination. This session explores how transit agencies communicate their value before visitors depart and the messages that influence behavior the moment they arrive.
Panelists will share lessons from targeted campaigns, major‑event outreach, and open‑loop payments that boost rider uptake. The discussion will also highlight how agencies coordinate with local leadership to manage surges and position transit as the most seamless way to get from A to B.
The commercial viability of fare reductions being paid for by passenger growth has historically been hard to quantify. Operators are understandably hesitant to take on the risk and there has been limited public funding available to support experimentation. The National Bus Fare Cap provided a rare real-world opportunity to test this theory.
Luke will present evidence on how passenger behaviour changed under the £2 cap, the impact of the rise to £3, and key considerations for any transition if and when the fare cap ends.
Switzerland's public transport sector is entering a major phase of structural transformation. As traditional ticket machine usage declines, the industry faces the challenge of keeping travel simple, inclusive and affordable for all. With around 250 transport operators collaborating through the nationwide Alliance SwissPass, the goal is clear: deliver a seamless, unified 'One Journey' experience for every passenger. A central pillar of this evolution is the move towards and account-based, paper and cashless ticketing model. For SBB, this transition carries a strong responsibility: supporting national harmonisation, contributing to common standards and driving innovation across the network.
Drawing on market research, field tests and newly developed industry products, this session explores what the next 5-10 years of account-based ticketing will look like for Switzerland.
Roam like home - Plan, book and pay for mobility services for any journey in and between European countries in one go. How to make multimodal sustainable ground and sea mobility as easy and universal to plan and use as it is to use the GPS in a car or book air travel. From the vision to how to get there, utilizing already mandated standards.
Inspired by Switzerland's world-leading rural transport model, the Mini Switzerland project aims to demonstrate how fully integrated, reliable and digitally enabled mobility can be delivered in the UK's Peak District.
This session explores the vision for a network where buses and trains connect seamlessly, ticketing is simple and digital and hourly services become the minimum standard. Discover how this pilot could transform rural connectivity and set a new benchmark for passenger experience across regional transport.
What happens when the DfT imposes a £2 single fare cap and further funding is not available to discount period tickets.' Which customers were most affected, who took the switch to more frequent ticket buying or were different changes made by passengers. Against the backdrop of national scheme is one of retail transformation, improving the digital offer and convenience of having a ticket machine in your pocket. There are also changes to multi-modal ticketing - a must have for areas to deliver integration and improve the passenger experience.
In this presentation John delves into the data to uncover trends and how this can link to other factors involved when choosing to buy a ticket.
Discover how Mexico is preparing a nationwide ticketing solution to support over 2,000 kilometres of new passenger rail services, spanning urban, suburban and intercity systems.
This session will explore the vision for a unified prepaid card and integrated payment methods designed to ensure interoperability, inclusivity and seamless passenger experiences across regions. Drawing on lessons from Mexico City’s large-scale fare collection reforms, this session will highlight strategies to design scalable, secure and innovative systems for complex rail networks worldwide.
As cities in emerging markets embrace digital transformation, open loop fare collection systems offer a pathway to greater ridership, improved financial inclusion, and reduced subsidy dependence.
This session explores the practical challenges and successes of implementing ABT in high-demand transit environments. From navigating regulatory and inter-agency complexities to balancing revenue protection with inclusive digital access, participants will gain insight from real-world applications such as MRT Jakarta’s journey toward sustainable farebox growth. The discussion will also highlight how transit data can be leveraged to drive operational efficiency and enhance service quality for riders.
Join Entur and AtB as they share how e-scooters have been integrated into Norway’s national trip planning ecosystem to make multimodal travel easier for customers. Using the GBFS standard, Entur displays real-time availability of shared e-scooters directly in the journey search, alongside public transport options. Through a joint integration of the TOMP API, travellers can also unlock, pay for and park an e-scooter without leaving the app.
For customers, this means fewer apps, less friction, and a smoother end-to-end journey where public transport and micromobility work together. The solution aligns with MMTIS's goals and supports the transition to future Transmodel-based booking APIs, such as EUDIT. Operators like Ryde and Voi provide high-quality GBFS data and TOMP integrations, enabling a scalable approach across cities and providers. Learn how the collaboration was established, what users gain from a single-app experience, and what lies ahead.
Smart ticketing digitised fares and simplified access to public transport. The next evolution goes further – towards sentient ticketing systems that understand context, adapt in real time and actively optimise both passenger experience and network performance.
This session explores how advances in AI, real-time data and platform-based architectures are transforming ticketing from a static transaction layer into an intelligent decision engine. Sentient ticketing systems can recognise travel patterns, anticipate demand, apply dynamic entitlements and fare policies and respond to disruption delivering fairer pricing, seamless journeys and more efficient operations.
Drawing on real-world examples from public transport and on-demand mobility, the talk outlines what it takes to move beyond today’s smart and account-based ticketing toward adaptive, context-aware fare ecosystems and why this shift is critical for cities seeking inclusive, resilient and financially sustainable transit systems.
Following the 2025 UK Phase 1 Pilot in developing a Single Barcode Standard for Public Transport Ticketing, this session will update Suppliers, Operators, Transport Authorities and Passengers on the refinement of the final Specification, the proposals for Phase 2 Live trials and how they have the opportunity to engage in the process.
As UK regions move towards new models of bus franchising, from Greater Manchester's Bee Network to schemes emerging in the West Midlands and Liverpool City Region, the question is no longer if franchising will happen, but how it will deliver better value, data insights and seamless journeys.
As UK regions move towards new models of bus franchising, from Greater Manchester's Bee Network to schemes emerging in the West Midlands and Liverpool City Region, the question is no longer if franchising will happen, but how it will deliver better value, data insights and seamless journeys.
This session will look at TTC’s Fare Modernization Journey, focusing on the evolution of fare policies, fare mix, and the transition toward modern fare media and technologies. It presents fare modernization as a policy driven and technology-enabled journey that enhances customer experience while supporting flexible, future-ready fare collections.
As UK regions move towards new models of bus franchising, from Greater Manchester's Bee Network to schemes emerging in the West Midlands and Liverpool City Region, the question is no longer if franchising will happen, but how it will deliver better value, data insights and seamless journeys.
Since 2022, the Occitanie Region in France and SNCF Voyageurs have pioneered target-group-specific degressive pricing. The new formulas have delivered strong commercial results.
Beyond attracting new users, the approach also helps reduce fare evasion by systematically rewarding positive behaviour. Behavioural research suggests the best outcomes come from combining deterrents with positive incentives—and mobile pay-as-you-go ticketing makes these reward mechanisms much easier to implement.
