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Usage based and target group specific degressive pricing combined with smart fraud prevention - the experience in Occitanie, France
Since 2022, the Occitanie Region in France and SNCF Voyageurs have pioneered target-group-specific degressive pricing. The new formulas have delivered strong commercial results.
Beyond attracting new users, the approach also helps reduce fare evasion by systematically rewarding positive behaviour. Behavioural research suggests the best outcomes come from combining deterrents with positive incentives—and mobile pay-as-you-go ticketing makes these reward mechanisms much easier to implement.
