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Lucy Dean

Lucy Dean

Retail Modernisation Director , Fares, Ticketing and Retail Programme (FTR)

Lucy has worked within the rail industry for 10 years, currently as the Retail Modernisation Director within the Fares Ticketing and Retail (FTR) programme, with broader experience from Commercial roles within the airline, energy, and telecoms industries. Lucy's rail career started within a train operating company, East Midlands Trains/Railway as Head of Revenue and latterly Head of Commercial Strategy.

Since 2021 Lucy has been part of FTR Programme, which is bringing together key parts of the rail industry to make fares easier to understand, ticketing simpler, and journeys more straightforward. Across Great Britain FTR is driving forward a series of projects that are transforming rail fares and how passengers buy and use their tickets. As part of this Lucy leads on PAYG delivery and strategy, including the ongoing Digital PAYG trials, and physical retail strategy.

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