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Can incentives encourage long term fare paying passengers? Lessons from Transport for West Midlands
Transport for West Midlands is delivering a Passenger Incentive Scheme that offers free or discounted bus travel to groups targeted for modal shift and to those facing barriers to accessing public transport. This session explores how the scheme has performed to date: Has it successfully converted non‑users into regular, fare‑paying passengers? What social value has it generated for the region? And what lessons can be learnt in designing and implementing incentives that drive sustained behaviour change?
