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Fireside Chat: The Rise of Low-Cost Rail Travel: The European Success of OUIGO
How can a low-cost rail offering expand mobility without compromising traditional services? OUIGO's strong performance across France, Spain and Belgium demonstrates how SNCF Voyageurs has successfully adapted to changing long-distance travel needs.
This success is underpinned by a fully reimagined operating model, encompassing operations, distribution and the end-to-end customer experience. Just as importantly, it relies on clear and disciplined brand positioning to ensure the low-cost offer complements, rather than competes with, existing services.
Join this fireside chat for an inside look at OUIGO's low-cost rail model, the strategic choices behind its rapid growth and the lessons learned along the way, with insights from Jérôme Laffon, CEO of OUIGO.
