Panel Discussion: Mind the Gap: Tackling Ticketing and Fares Challenges in the UK's Bus Franchising Era

18 Mar 2026
Theatre 4

As UK regions move towards new models of bus franchising, from Greater Manchester's Bee Network to schemes emerging in the West Midlands and Liverpool City Region, the question is no longer if franchising will happen, but how it will deliver better value, data insights and seamless journeys.

  • How can franchised networks remain financially viable without exhausting subsidy budgets or preventing growth, and what lessons can be learned from past deregulation?
  • What role can smart ticketing, open data, and integrated payments play in improving passenger experience and operational efficiency?
  • How can authorities and operators ensure that truly local bus services (not just interurban routes) cross franchised and non-franchised boundaries seamlessly?
Moderator
Jennie Martin
Jennie Martin, Chair - Bus Users UK
Panelist
Matt Goggins
Matt Goggins, Director of Bus Reform - South Yorkshire Mayoral Combined Authority
Richard Jeremy
Richard Jeremy, Bus Reform Programme Manager - Cambridgeshire & Peterborough Combined Authority
Jeremy Meal
Jeremy Meal, Delivery Director - Fares and Smart Ticketing Projects - Independent Fares & Smart Ticketing Advisor