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Rob Cullingworth

Rob Cullingworth

Vice President and Head of Product , Cubic Transportation Systems
United Kingdom

Rob Cullingworth is Vice President and Head of Product at Cubic Transportation Systems (CTS), where he leads product strategy across CTS’s global transit fare collection portfolio. He is responsible for shaping the product vision, driving growth, and creating solutions that enhance mobility experiences for riders and operational performance for transit agencies, worldwide.

Prior to joining Cubic, Cullingworth held executive roles at Vix Technology, where he was instrumental in advancing both fare collection and intelligence transport systems across the UK, Europe, and North America. His career spans over 30 years in technology and operations, including senior leadership roles at Accenture, CSC, DXC Technology, and ExxonMobil. He has also successfully scaled small businesses, taking through IPO, and founded start-ups to onward sale.

Cullingworth’s expertise spans transit, healthcare, payments, and energy sectors. He has managed significant global portfolios, with billion-dollar revenue profiles, thousands of customers, and multi-faceted enterprise teams across continents. His leadership style is defined by collaboration, a commitment to client-focus, and high-performing teams with a passion for excellence.

A seasoned C-level executive, Cullingworth brings a unique blend of strategic vision and operational rigour to the mobility sector. His work continues to shape the future of revenue management, payments and integrated ticketing systems, making him a compelling voice in the global transit technology landscape.