How Fare Policies and Smart Retail Affect Customer Choices

18 Mar 2026
Theatre 4

What happens when the DfT imposes a £2 single fare cap and further funding is not available to discount period tickets.' Which customers were most affected, who took the switch to more frequent ticket buying or were different changes made by passengers. Against the backdrop of national scheme is one of retail transformation, improving the digital offer and convenience of having a ticket machine in your pocket. There are also changes to multi-modal ticketing - a must have for areas to deliver integration and improve the passenger experience.

In this presentation John delves into the data to uncover trends and how this can link to other factors involved when choosing to buy a ticket.

Speakers
John Henshall
John Henshall, CEO - TravelMaster