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Panel Discussion: Shaping the Traveler Experience: Marketing, Messaging & Moments that Matter
Travelers arrive by plane, train, bus, ferry, and car and each touchpoint offers a chance to shape how they move through a destination. This session explores how transit agencies communicate their value before visitors depart and the messages that influence behavior the moment they arrive.
Panelists will share lessons from targeted campaigns, major‑event outreach, and open‑loop payments that boost rider uptake. The discussion will also highlight how agencies coordinate with local leadership to manage surges and position transit as the most seamless way to get from A to B.
Panelist
