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From Fragmentation to Global Scale: How Trip.com Is Selling Rail to the World
As international travel grows, rail is increasingly booked as part of broader, cross-border journeys, bringing higher expectations around clarity, reliability, and customer experience. This session looks at the challenges of selling rail at scale, where fragmentation extends beyond technology into commercial and operational complexity. Drawing on Trip.com’s global perspective, it shows how local rail products can be translated into a seamless experience for international travellers.
