Transport Ticketing Global 2026

Open-loop EMV payments have moved well beyond pilots, now live in over 900 agencies worldwide. The technology is proven; the challenge is execution. This session explores how one agency achieved 20% contactless adoption in just two months, which region is leading global open-loop adoption rates, and how a single incentive drove a 12% increase in adoption. It also examines the impact of focused marketing on ridership for digital wallets.

Attendees will gain data-driven insights on upgrade paths, fare policy, and launch strategies that distinguish successful rollouts from stalled ones. Learn how marketing tactics and rider behavior shape improved economics for agencies and operators, and where open loop fits alongside other payment options.