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Is Cutting Fares Commercially Sustainable? Lessons from the National Bus Fare Cap
The commercial viability of fare reductions being paid for by passenger growth has historically been hard to quantify. Operators are understandably hesitant to take on the risk and there has been limited public funding available to support experimentation. The National Bus Fare Cap provided a rare real-world opportunity to test this theory.
Luke will present evidence on how passenger behaviour changed under the £2 cap, the impact of the rise to £3, and key considerations for any transition if and when the fare cap ends.
