Panel Discussion: Innovative Fare Strategies in Public Transport: Balancing Accessibility, Revenue & Sustainability

18 Mar 2026
Theatre 4
  • Explore the impact of time-based pricing models such as peak and off-peak fares on reducing congestion and optimizing revenue
  • Strategies to ensure that fare changes benefit the low-income passengers and vulnerable communities while maintaining a financially sustainable system  
  • The role of smart ticketing and mobile apps in implementing flexible fare models, including loyalty schemes and real-time fare adjustments
  • Off peak fare trials and how to restimulate demand
Panelist
Amy Martin
Amy Martin, Principal - Four Nine Technologies