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How AI is transforming ticket retailing
Booking rail tickets has been, and still is a complicated endeavour that requires significant cognitive effort. This leads to high rates of abandonment, potentially 'driving' people away from using rail as a mode of transport.
Hear how LNER is leading the industry by using Generative AI to alleviate these pains, and make not just booking rail tickets as easy as it should be, but the whole experience just...better.
