Cities and public transportation operators resisting integration are a challenge for many regions, and the Zlín region in Czechia is no exception. What happens when a need for a new tariff and its Digital Pay as You Go solution becomes a bridge between the stakeholders? This presentation will describe the process of zone-relational tariff implementation, which was done by adopting an existing application in July 2024. Since then, we have received overwhelmingly positive feedback from passengers, authorities, the press, and the public. Let us bring you along on our journey of improving accessibility, travel streamlining, and enhancing the overall passenger experience across the region without requiring significant technological and infrastructural investments.