With constantly evolving market dynamics across the urban mobility ecosystem and the desire to meet the everchanging transit needs of every type of rider, transportation authorities around the world from Costa Rica to Amsterdam are realizing the benefits of leveraging EMV technologies for both open and closed loop ticketing. Having converted to a nationwide open loop system 20 months ago, the Netherlands has embarked on a journey to convert all closed loop media to EMV. Join Mastercard and Translink for an agency-driven conversation about how the Dutch operator envisions this conversion leading to increased rider benefit, reduced risk, and reduced costs.