Account-Based Ticketing (ABT) is transforming urban mobility by enabling seamless, user-centric experiences. This digital innovation not only enhances connectivity across various transit modes—from soft mobility and micromobility to mass transit—but also lays the groundwork for realizing Mobility-as-a-Service (MaaS). Beyond transit, ABT unlocks revenue-generating opportunities through innovative business models, bridging the gap between transit and non-transit services to create more meaningful urban mobility ecosystems.