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Panel Discussion: Innovative Fare Strategies in Public Transport: Balancing Accessibility, Revenue & Sustainability (Continued)

05 Mar 2025
Theatre 4
  • Explore the impact of time-based pricing models such as peak and off-peak fares on reducing congestion and optimizing revenue  

  • Strategies to ensure that fare changes benefit the low-income passengers and vulnerable communities while maintaining a financially sustainable system  

  • The role of smart ticketing and mobile apps in implementing flexible fare models, including loyalty schemes and real-time fare adjustments  

Panelist
Paul Smith, Head of Revenue Strategy & Optimisation - LNER
John Henshall, CEO - TravelMaster