In today’s fast-paced technology world, AI and innovation are key to growth. In this presentation, we will explore how Arriva has progressed on our journey using AI that can transform our ticketing systems and enhance customer experiences. By leveraging data insights,  we can tailor services to customer needs, boosting satisfaction and loyalty. Finally, we’ll emphasise a customer centric approach to ensure technological advancements add real value. We will show you the practical steps for integrating AI and innovation into ticketing and CX strategies for a successful product release.