Harnessing Technological Advancements to Strengthen Business Partnerships
Express Rail Link (ERL), the first airport-link rail operator in Kuala Lumpur, has undertaken a strategic technological advancement initiative to fortify its business partnerships. This forward-looking endeavor, initiated in 2010, was geared towards establishing an integrated and scalable ticketing system that fosters interoperability for an enhanced passenger experience. This session will delve into our experience in leveraging technology to build a worldwide network of ticketing partners. We will discuss how we strategically drive B2B business by capitalizing on our partners' strengths to fuel growth in the B2C market. Furthermore, we will outline our vision and expectations for the years ahead.