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Panel Discussion: How to win customers and Influence people

05 Mar 2024
Theatre 2
  • Effective behavioural interventions to promote public transport and encourage people out of cars. What can transport learn from behavioural responses to other sectors innovating subscriptions, digital payments, loyalty rewards and demand management?
  • Customer needs are clear: fair fares, simplicity of access and reliability. How do we achieve those?  
  • When there is so much choice available how do we inform or educate customers on what's best for them? How can we communicate effectively with the customer?
Moderator
Robert Hughes, Senior Consultant - Osmodal
Panelist
Louise Collins, Director - Transport Focus
Pete Dyson, Behavioural Scientist and Author - Transport for Humans
Paul Griffin, Global Head of Commercial - Littlepay
Max Sugarman, Chief Executive - ITS UK - Intelligent Transport Systems UK

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