With the introduction of generative AI, this gives us the opportunity to rethink the way we interact with our customers and relieve pressures from customer contact teams. Arriva is just at the beginning of this AI journey; however, looking at ways to streamline processes, and deliver the right information at the right time to our customers with the use of generative AI is key in the long term.

AI is something we believe will play a fundamental role in the development of future road maps. So, what does this mean for our stations and customer interaction in the future?