Harnessing the Power of Data to Improve Transit Ticketing & Operations - Supported by Mastercard
As cities grapple with the challenges of growing populations and increasing demands on public transportation, the strategic use of data becomes of paramount importance. Traditionally, public transportation systems have faced hurdles such as unpredictable demand, operational inefficiencies, and outdated ticketing methods. The advent of advanced data analytics and technologies present an opportunity to address these challenges systematically. By leveraging data, transit authorities can gain valuable insights into passenger behavior, operational patterns, and infrastructure performance to inform their systems.
During this multi-sector discussion with senior public transit officials and ticketing integrators we will facilitate a discussion on best practices and concerns about remaining gaps and challenges.