Skip to main content

Do the Right Thing: Incentivizing Equity in the US with Cal-ITP

06 Mar 2024
Theatre 2

Close to 30% of Californians are either underbanked or unbanked. They have no access to credit and often use cash and non-bank payment methods to avoid the minimum balance requirements and high fees of US banks. This poses a significant hurdle to digital payment acceptance for merchants, such as the 250+ transit agencies in California, with smaller transactions that need to process in rapid succession. Cal-ITP is a group of initiatives and strategies to incentivize acceptance and use of customer-friendly, open payment methods, including for customers who are entitled to a price discount.

Gillian Gillett, Chief Data & Digital Services Division Program Manager, California Integrated Mobility - California Department of Transportation

Connect, collaborate and network at Transport Ticketing North America!

Don't miss out on joining senior transit and payments professionals at the home of fare collection innovation!

Book your pass