Ubirider works to make urban mobility simple, accessible, integrated, sustainable, efficient and digital. To achieve it, it created a B2B2C cloud-based software platform to serve travellers and mobility/transport agencies. Ubirider provides a mobility-as-a-service (MaaS) app, Pick, which works everywhere and enables travellers (B2C) to plan door-to-door trips, involving several mobility services (multimodal), pay digitally and be guided on journeys with real-time information; and a set of web/mobile tools for mobility/transport providers (B2B) to digitally manage in real-time operations, sales, financials, and to be MaaS-ready (offering passengers seamless connectivity with other mobility services, particularly paying for tickets/passes).