Your presentation at Transport Ticketing Global is entitled ‘How innovative mobility services can improve the passenger experience’. Which aspects of the passenger experience do you think are most in need of improvement?
In the past the equation often read: Mobility = private car.
Nowadays the traffic situation in many urban areas does not allow this equation to work anymore.
Thus alternative transport modes need to meet the same level of comfort, flexibility and reliability as individual cars: Ticketing needs to be simple, passenger information reliable and relevant in time and place, connections made easy.
In this sense, the key topics to improve the passenger services should be: encompass a door2door coverage, offer a personalised guidance and allow a comfortable access & payment.
This applies to public transport but also the ideally seamless integration of other modes like car sharing, bike sharing – and in the future also autonomous vehicles!
What have been the most important recent innovations in mobility services?
Digitalisation has reached mobility. New technologies enable new business models and new services! Mobility-as-a-Service has become more than just a buzz word, especially in Europe but also other regions.
Let me just give you two examples:
- As mentioned, comfort of travel will become decisive for public transport. As such, by 2017 Swiss South Eastern Railway (SOB) will launch its “be-in/be-out” offering with handsfree ticketing. No more hassle with vending machines and tariff schemes! The best-possible price is automatically determined after travel is completed. Routing services covering public and private transport services will further enhance the passenger experience in this already high level transport market.
- RTA Dubai is just building the Dubai Integrated Mobility Platform (DIMP) – integrating 12+ transport services! This platform is one of the first initiatives for connected transport in the Middle East and promotes the strategic goals of Smart Dubai, Integrated Dubai and People Happiness.
What are the 3 most valuable points that delegates will learn from your presentation at Transport Ticketing Global?
- No theoretical concepts, but real project experiences! I am happy to share our lessons learned in the implementation of integrated mobility solutions and real-life project experience on an international scale.
- My presentation will provide insights into the critical success factors that we see along the implementation of connected mobility services. And these go beyond technology!
- An outlook on upcoming technologies will indicate – our journey has not yet even started!
What do you think will be the most significant change to mobility services in the next 5 years?
Autonomous vehicles will step by step enter our transport landscape – and reshape it to a great extent. With new technologies and new business models we will be able to leverage its potential for sustainable transport.
There will also be a tremendous impact of data analysis for increased passenger service and operator’s efficiency.