Andrew Hartnett , Associate Director of NTT DATA is part of the team responsible for operating myki in Victoria, Australia, one of the largest smart card automatic fare collection systems in the world.
At Transport Ticketing Global he was a member of the panel talking about Facing the realities of starting and delivering smart ticketing projects . He discussed the vital topic - Are proprietary ticketing solutions dead?
Here is a taste of his thoughts on these key topics.
What do you see as some likely future enhancements in current ticketing systems?
[AH] There is a growing trend towards ticketing systems being enablers for customers to choose how they wish to identify themselves to the system. Be it via a smartcard, credit card, office pass, phone, Bluetooth, bio metrics, and so on. The inclusion of ticketing within the broader transport eco system is also an enhancement that is growing.
I also see the shift from “Card is King” systems where fare calculation and the source of truth is on the customers card and the devices installed on the system – to account based solutions as a continuing trend.
What are the main points you plan to make in the discussion about Facing the realities of starting and delivering smart ticketing projects?
[AH] The main points I will be making are:
- Businesses need to recognise there are three distinct groups of people that are required to deliver a project. Starters, Builders, and Finishers. Trying to make one person be all three can lead to trouble.
- Being clear on what the scope of work actually is, as opposed to the T’s & C’s (or expectations) is critical
- Not being afraid to make changes, but doing them properly, openly, and in partnership allows both parties to move forward together, instead of changes being a cause of tension in the relationship.
In summary, what are the three key points that you will make in your presentation on Are proprietary ticketing solutions dead?
[AH] Three key points of my talk are:
1) Is the pendulum swinging from a proprietary system based on fare processing occurring at the devices installed in the field – to a proprietary system where the fare processing occurs in the central system? Is this the best approach for clients, or can we take advantage of this centralised processing to utilise existing technology solutions?
2) We have seen in other parts of our lives the move from proprietary hardware, software, and services to generic off-the-shelf solutions, is this the future for Transport Ticketing
3) Utilising Big Data and machine learning/decision making – Can this hold the key to offering truly integrated transport across a city? Will paying for travel on Public Transport require a considered act by the customer, or will there be sufficient data available to calculate account based fares for customer journeys?