Executive Officer TAP Smart Card program, LA Metro
Robin O'Hara is an Executive Officer in LA Metro’s TAP Smart Card program, where she is responsible for Customer Experience. The TAP Program supports 26 agencies and serves over 10 million people in LA County. O'Hara possesses a combination of technical and communications expertise, enabling her to lead complex software projects while keeping an eye on the customer experience. Most recently, she launched a full-service, MaaS-enabled, TAP app that is a first-of-its-kind in North America. O’Hara’s team developed the contactless app together with Apple and Cubic Transportation Systems. Prior to launch of the app, O'Hara also directed the implementation of a unique, budget-friendly, cloud-based, Customer Relationship Management System for TAP and launched one of the first Mobility-as-a-Service (MaaS) programs in the U.S. TAP’s MaaS execution employs an economical, hybrid approach that connects the card-based LA transit system with account-based mobility programs such as bikesharing, microtransit, ride hailing services and more. O'Hara is a published author, a Summa Cum Laude graduate of the University of Pittsburgh and a valedictorian and proud 2019 Alumna of the Year of the Mineta Transportation Institute.