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Jeremy Meal

Jeremy Meal

Delivery Director - Fares and Smart Ticketing Projects, Independent Fares & Smart Ticketing Advisor
United Kingdom

Jeremy has extensive leadership experience implementing fares and smart ticketing systems, balancing the needs of improving passengers' experiences, with commercial and social objectives of Operators and Government/Local Authorities.

In the early 1980s he delivered one of the earliest successful multi-modal electronic ticketing systems in the UK through integration of buses with the new Metro in Tyne and Wear whilst post bus-deregulation leading Busways' fares team and the annual revenue budgeting process that was characterised by further innovative electronic ticketing (Faresaver local passes to cash-starve the competitor). Joining MVA in 1990 (which became part of SYSTRA later that decade), Jeremy helped to deliver the world class TransitLink Farecard by 1992 and through the associated integration and re-deployment of buses in 14 phases saw the MRT patronage soar from 375,000 a day to over 1 million within 18 months with very little or no adverse impact of fares on passengers.

Between 1999 and 2018 Jeremy was instrumental in the design and roll-out of the ITSO specification in the UK that led to over 10 million compliant concession cards being in circulation nationally by 2008 and numerous commercial schemes have followed; many led by the team at SYSTRA on behalf of clients under his leadership. Jeremy left full-time employment with SYSTRA last year but is retained as an Independent currently advising numerous English Councils on Concessionary Travel for 2019-20 and beyond, picking up on familiar work he did in Scotland on reimbursement in the 1990s, pre-ITSO.

Jeremy is passionate about the fares subject matter being addressed from first principles (why are we wanting to do that?!!!) but also after learning the lessons of history (what? not again!).