Cubic announces global launch of Umo, a suite of mobility products available on a subscription model
Cubic Transportation Systems has announced the launch of Umo, a fully-integrated suite of platforms for riders, transit agencies and mobility service providers to complement its existing portfolio of transportation technology. The new service is being made available as a subscription model, much like Netflix or Office 365.
Cubic says that Umo is a flexible suite of products that enables riders to conveniently pay fares and plan trips across public and private modes, earn rewards for riding public transit and access real-time information to optimize their mobility experience.
Umo simplifies travel by integrating all of a region’s transportation options, from buses, trains, trams and ferries to rideshare, scooters and bikes, in one place. Umo’s scalable platform-based approach is designed to benefit agencies of all sizes from the smallest bus operator to larger towns and cities. Large and mega-cities also benefit with Umo’s suite of platforms complementing their existing fare collection systems with options including enhanced multi-modal journey planning, next generation mobile applications, digital loyalty and rewards, operator intelligence, passenger information and a mobility-as-a-service (MaaS) platform.
“Cities are undergoing a paradigm shift for transportation, with COVID-19 capping a decade in which the transit ecosystem fractured into a complex landscape of new private modes alongside public networks,” said Mick Spiers, general manager of Umo. “With Umo, our vision is to improve quality of life in towns and cities around the world through optimized mobility. Our platform is accessible to all types of travelers and provides the tools people need to travel without congestion, without delays and ultimately, without stress.”
“Umo provides our riders with an easy-to-use platform for engagement with public transportation that simultaneously offers accessibility and trip-planning information across private modes,” said Alan Bright, chief financial officer of Shreveport Area Transit System (SporTran).
“As cities everywhere look to recover lost transit ridership after a pandemic-induced decline, Cubic’s technologies are critical in helping us do that by delivering an intuitive, streamlined experience.”
Join our community on the Transport Ticketing Digital platform
Transport Ticketing Digital is a year-round series of interactive webinars, discussions and networking for our global community of transport operators and authorities. Join the platform to watch live case studies, interviews and product demos and access our growing archive of on-demand content.