Adapting commercial strategies in a changing public transport environment
31 Jan 2024
- Discuss the effectiveness of current fare structures and pricing and explore how to adapt fare models and pricing strategy to optimize revenue. How can profitability and efficiency, flexibility and sustainability be reconciled?
- Evaluate and share insights on revenue protection methods, including fare evasion prevention to minimize revenue loss and enhance the financial sustainability of the system
- Improving the overall customer experience by offering convenient payment options and personalized services to attract and retain customers.