MasterCard Transport Ticketing Awards - winners announced
The Winners for the MasterCard Transport Ticketing Awards have been announced!
Winner of Best Smart-Card Ticketing
Yellow Buses, RATP Group
Ready, Steady ……. Glo
Glo card an exciting product introduced alongside new advanced ticket machines provided an opportunity to offer a convenient, easy, cost-effective and efficient smartcard service to our passengers.
Our magnetic strip card used for the previous 15 years was outdated but well loved by passengers. Having a tried and trusted product meant we needed to work very hard to keep everyone in their comfort zone throughout the change, whilst encouraging take up of the new product.
Capitalising on new technology, Glo was soon rolled out across the network; our objective was to maintain the momentum of the initial launch; ensuring no barriers to acquiring the card through a bespoke online application process combined with postal applications and personal visits to our offices.
Despite excellent take up, considerably above our expectations, we continued to work closely with Parkeon to create more opportunities with the system. Culminating in the launch this year of additional products plus direct online sales with the innovative and customer focussed next-day on-bus collection of their top-up sale. This provides our customers with an even more convenient method of obtaining their travel, saving them time and money.
As a relatively small business, we now have a market leading customer offer. Our aim is to move as many passengers across to Glo as possible improving boarding times and the journey experience – with 40% of eligible transactions (not concessions) now on our smartcard we believe that Glo has come of age with the introduction of Online Top-Ups.
Winner of Best Mobile Ticketing
Dubai Roads and Transport Authority (RTA) case study:
Deploying a cost-effective and popular mobile ticketing programme alongside an established infrastructure
- Extending the successful NOL Card scheme with the world’s first NFC mobile ticketing implementation based on NXP’s MIFARE DESFire platform.
- Managing innovation in an eco-system of MNOs (Etisalat & DU), SIM manufactures (Gemalto, Oberthur, G&D), phone OEMs (Samsung, Nokia, HTC etc.).
- Extending acceptance to taxis, parking meters and retail micro-payments.
- Complementing ticketing media offering with contactless credit cards (Mastercard & VISA) including NOL functionality.
Tangible benefits of mobile ticketing in Dubai
- Reduced ticket queues & ticket office hours
- Increase gate line throughput and bus boarding times
- Integration of existing mobile application on travel information with ticket purchase
- Achieving high customer satisfaction levels
Winner of Best Bank-Card Ticketing
Transport for London
Launch of contactless bankcard acceptance on London Buses
This project, scheduled for launch in December 2012, introduces contactless bankcard (CPC) acceptance on all 8,500 buses controlled by TfL. Passengers will be able to pay a single bus fare by touching their CPC on the yellow readers already used for Oyster. The project is the 1st phase in TfL’s “Future Ticketing Project”, which will roll out this technology across all modes in London during 2013, and add more complex features to benefit customers such as daily and weekly capping.
Customers will benefit from this project in the following key ways that contribute to the ease of using public transport:
(a) It offers an alternative means of payment for cash users which enables them to benefit from the Oyster adult single fare (saving £1 per trip from January 2013)
(b) It offers an alternative means of payment for Oyster Pay as you go (PAYG) users for whom it is temporarily convenient to use a CPC (for example, 36,000 customers a day board a London bus and find that they have insufficient Oyster PAYG balance to travel).
(c) It is expected to attract current non-users, deterred by the current choice of either paying a premium cash fare or becoming an Oyster card user
Over the course of 2013, CPC use on London buses is expected to build up to around 25m trips p.a. As well as making it a major scheme in its own right, this represents a very significant volume for CPC usage generally and promises to boost the take up of this technology.
The project has been delivered in close liaison with the Payment Card industry, including process mapping to ensure “joined up” customer support, and launch co-ordination to allow common customer terminology / education.
Winner of Best Ticketing Technology
Siemens AG, IC MOL RCM RCM-IT
Dual functional Smartcard: the smart key to integrated mobility
The innovative smartcard developed by Siemens enables the networking of different modes of transportation. It not only offers interoperability between public transportation operators, but combines public transportation with car and bike sharing systems, metered parking spaces as well as with non-transport-related services. Thanks to its dual functionality, the Siemens smartcard can be used in common “Check-in/Check-out” (CiCo) access control systems but is also designed to put the enhanced “Be-in/Be-out” (BiBo) approach into practice.
In contrast to the CiCo approach, where passengers need to actively scan their access media at a control system, the BiBo principle provides the passengers the ultimate convenience: entering and exiting different modes of transportation without actively scanning their smartcard. It does not even have to be visible. Passengers can carry it in their jacket or wallet. The mode of transportation being used as well as the passenger’s entry and exit points or any class transfers are automatically captured via radio frequency and registered.
Using the Siemens smartcard in an intermodal way the passenger experiences a smooth way to complete and pay for an individual journey and benefits from a seamless travel experience. Together with all mobility services, the costs are charged to the passenger account on the basis of the service or line actually used, regardless of whether the traveler is taking the train, leasing a car or using a car park. There is no need to pay separately. The Siemens smartcard - easy, convienient and effortless.
Winner of Best Overall Service Implementation
In Istanbul, Electronic card distribution, personalization and the procedural follow-up performed through printed documents and most of the procedure was done manually. This fact brought a huge workload to IETT. Additionally the customers had some difficulties in terms of accessing the services.
Online applications project can be explained through some captions. The first one is to bring all the records in digital media and to keep the data in a safe and accessible media by keeping up pace with the developing technology. Another point is to eliminate the waste of time and provide qualified, quick and efficient service to customers. The last point is to perform data confirmation without any errors, to follow on-going applications in digital media and to act quickly. With these in mind, the project includes procedures below:
• Online Application and Home Delivery
• Online Appointment
• Online Confirmation
• Automatic Re-activation
Another outstanding feature of the project is that the online application centre has been established by taking the communication between authorities into consideration and procedures can be performed through accessing databases of other institutions safely, quickly and efficiently.
Through this system, the database can be scanned monthly. This feature allows IETT to detect the irregularities, to blacklist these customers and to take legal actions against these irregularities, if needed.
Thanks to online applications, not only individual applicants but also other customers can easily access to electronic cards. This will increase as much more people start to use internet
The winner of each category will receive:
- A prominent profile on the event homepage
- A feature in the post-event press release
- Profile in our post-event email campaign
- An interview post-event which will be distributed amongst our social media channels and media partners
- TT Award Winner logo to use on own website/marketing material