Detailed Agenda



Tue 24/01/12

Time Pre-conference workshop - Smart Ticketing Academy
08:00

Registration and coffee


Registration and coffee
09:00

Session one:


The business case for open-loop, contactless bank card payments for fare collection
In this workshop gain practical insight into implementing a contactless open-loop bank card payment scheme as the next fare collection method for your transport service
  • Hear the findings of TFL’s research into EMV and understand the
  • potential benefi ts of adopting EMV
  • Evaluate the path to implementing or adapting current systems, for
  • EMV acceptance
  • Gain insight into the charging mechanisms of the payment card
  • industry and how these contribute to operating costs
  • Understand TFL’s role in supporting the roll out of EMV

Speaker(s):

10:30

Networking and refreshment break

11:00

Session two:


Recognise the implications of EMV payment methods on PCI data protection standards and how to overcome obstacles to create a secure service
Led by award-winning Neira Jones, Head of Payment Security at Barclaycard, this workshop will provide you with an understanding of how you can build a secure open loop ticketing system to tackle credit card fraud and provide a confi dent service to your customers

Examine what the PCI standards actually mean for EMV ticket payments and as a result what the implications will be for your service
  • Understand the importance of integrating PCI into the front end of your ticketing deployment
  • Mitigate the cost of PCI rollout on your ticketing operation
  • How to protect your payment method from fraud by creating your business plan in compliance with PCI laws

Speaker(s):

12:00

Lunch and networking

13:00

Session three


Mobile ticketing – fi nd out how to get involved with the ticketing solution that is shaping transport across the continent
Led by Collis, this hands-on mobile ticketing workshop will provide you with the tools to implement your mticketing solution, draw a sustainable business plan and devise your transition strategy

  • Discover how mticketing can cut costs, grow your ROI and streamline your customer service
  • Find out how to build an infrastructure to enable you to make a smooth transition to providing a mticketing service for your transport passengers
  • Learn how you can provide a profitable, user friendly service using mobile ticketing and ensure fast passenger uptake

Speaker(s):

14:30

Networking and refreshment break

15:00

Session Four:


The customer comes fi rst – putting the customer at the forefront of technology development
This interactive session is designed to give you practical insight in to passengers’ expectations of ticketing technology. Using a hands-on approach you will gain valuable insight into the critical features of ticketing and fare collection technology that you need to consider in order to offer a user-friendly transport service

  • Understand why and how to challenge presumptions of what the customer wants and expects from technology
  • Consider why transport is behind in integrating new technology channels compared to other retail outlets and how offering more services can increase your user’s experience
  • How can you drive economic growth through customer interaction?
16:30

End of Smart Ticketing Academy

Wed 25/01/12

Time Wednesday 25th January: Conference Day One
08:00

Registration and coffee

09:00

Chairman's Address

Speaker(s):

09:10

Keynote Presentation


EVALUATE THE DEVELOPMENT OF SMARTCARDS ACROSS EUROPE

09:20

Transport ticketing today: the Department for Transport view

Find out about the government’s vision for smart and integrated ticketing
  • How the McNulty report, GB rail franchise policy and the work of the Competition Commission impacts on transport ticketing
  • Identify where the sector is heading and how to maximise your ticketing service in compliance with government plans

Speaker(s):

09:40

What is the future of ITSO: gain insight into the next developments for smartcards

Learn how and why the national standard for smart ticketing and interoperability is increasingly being adopted by bus and train operators
  • Gain insight into how the ITSO specifi cation is being reviewed in order to future-proof it
  • Understand how ITSO is moving forward as a cost-effective, relevant and sustainable national solution and what this means for your service

Speaker(s):

10:00

Smart ticketing for railways – which ticketing option presents the more profi table business case

  • What does the McNulty report mean for ticketing in the rail industry?
  • Are cost saving initiatives such as ‘shoulder-peak pricing’ practical?
  • Compare the business case for different smart ticketing solutions on commuter, long-distance and rural services
  • Understand why there is growing interest in mobile and print-athome barcode ticketing on rail services – recognize the business case

Speaker(s):

10:20

Break and refreshments

Technology Box One - 10:50 - 11:10
10:50

Deploying a multi-modal smart card scheme: a PTE and TOC partnership perspective

Speaker(s):

11:10

Case study:


Options for delivering smart ticketing in Scotland

Speaker(s):

11:30

International case study:


Maximize the potential of your smartcard scheme
  • Understand how the smartcard can evolve from a ‘ticket for transport’ to be used for micropayments and other services
  • Evaluate the Japanese Suica card story – how has the smart card been developed and overcome obstacles to provide additional services?
  • Assess the future vision of the Japanese smart card – what are the next steps?

Speaker(s):

11:50

European Case Study


Building a multi modal ticketing programme across the Brescia region, Italy

Speaker(s):

12:10

Moving beyond contactless cards. use cases for Transport Operators

  • Discuss the business case for contactless USB keys and sticker use
  • What are the opportunities for ticketing?
  • Look at associated services through smart kiosks and smart one card solutions

Speaker(s):

12:30

Lessons learnt from smartcard implementations from around the world

  • Find out what are the most common factors overlooked in deploying a smartcard scheme and simple steps to avoid these
  • Understand how simplifying your objectives can create a stronger business model
  • Identify and decide on the outcomes you want from your programme to shape a more sucessful scheme

Speaker(s):

12:50

Lunch and networking

13:50

Transport for London Case Study:


Launching the world’s first fully open-loop contactless payment method for transport

Speaker(s):

14:10

Build sustainable and profitable partnerships with banks to drive an open loop, interoperable ticketing system for your passengers

Speaker(s):

14:30

Building an open loop EMV ticketing system - the technology perspective

Speaker(s):

14:50

European case study


Launching a multi-modal open fare payment ticketing solution in Romania
  • Understand the European market and defi ne the objectives of your ticketing scheme enabling you to target your market more effectively
  • How to partner successfully with operators, banks and solution providers to strengthen your business model
  • Recognise what is driving your business partners and assign appropriate actions to each to maximize productivity
  • Predict, prepare and overcome challenges faced in deploying a multimodal open fare ticketing project

Speaker(s):

15:10

South Africa Case Study


Lessons learnt from world's first deployment of an anonymous ticketing programme
  • Examine how to include unbanked and anonymous passengers within your bankcard ticketing scheme
  • Understand how operators have adapted to compulsory EMV contactless technology and integrated the move into their strategy
  • Determine the steps required in creating one card which is cross modal and multi operator

Speaker(s):

15:30

Break and refreshments

16:00

The vision of a pan European smart ticketing system and why it is important to achieve

Speaker(s):

16:20

Build an interoperable platform – recognise how different organizations can work together to establish a profi table system

  • Recognise the key factors to consider when creating an interoperable system which generates profit for all stakeholders – evaluate a new pricing model
  • Get insight into the extension of smartcards on the tram network
  • Hear about the challenges GMPTE have overcome in creating a building an interoperable system
  • Identify the resulting economic and customer satisfaction incentives in building a multi-modal system

Speaker(s):

16:40

TAP TSI – the journey to create an interoperable Europe railway system

  • Gain insight into the TAP TSI project and the new regulations set by the European commission to encourage increased interoperability on European railway lines
  • Understand how the European commission is revolutionizing European railway
  • Assess the rise of the European commission as a key player in the European ticketing sector – what do the regulations mean to your
  • programme?

Speaker(s):

17:00

A different route to interoperability:


GlobalPlatform Specifications and what it means for the future of the Transit Sector
  • Learn how GlobalPlatform’s specifi cations can be applied to create a secure and cross-border interoperable e-ticketing system and what this means for your transit route
  • Discuss GlobalPlatform’s value proposition for the public transportation industry and understand how this standard can apply to your service model
  • Understand how these specifi cations can be integrated into new ticketing mediums such as mobile phones to ensure that you provide a more efficient service for your customer

Speaker(s):

17:20

Smartcard standards debate:


ITSO, VDV and Calypso – why is interoperability taking so long?

Speaker(s):

18:00

Chairman’s closing remarks

18:05

Drinks reception sponsored by Visa

19:00

End of Day One

19:30

Transport Operators’ Thought Leadership Dinner

The Thought Leadership dinner will be a VIP invitation-only dinner for selected senior decision makers from transport operators from across Europe. This intimate gathering will allow for in-depth discussion amongst transport operators around the future of ticketing. This will also include conversation surrounding the move for operators towards an open-loop payment system for ticketing
21:00  

Thu 26/01/12

Time Thursday 26th January: Conference Day Two
08:00

Registration and coffee

09:00

Chairman’s address

Speaker(s):

09:10

How to deploy a successful NFC ticketing service: a PTA and Collis partnership

  • Evaluate Collis and their PTA colleagues partnership to maximise your NFC ticketing scheme
  • Assess how to overcome obstacles faced with building commercial partnerships to create a user-friendly ticketing scheme
  • Identify the incentives of a strong partnership for launching a wide-scale ticketing deployment

Speaker(s):

09:30

Building the business case for mobile ticketing

  • Recognize the different features of mobile ticketing available to integrate into your existing ticketing service
  • Achieve a clearer picture of the cost and ROI of mticketing schemes
  • Transitional steps required to implement mticketing programmes

Speaker(s):

09:50

Case study:


the UK’s first mticketing scheme for railways – realise the financial potential of mobile ticketing
  • Maximise the overall travel experience of the user – from buying the ticket to arriving at their final destination
  • Identify the key considerations needed to deploy a successful mobile ticketing scheme – from defi ning market requirements to building an infrastructure and marketing strategy
  • Mobile money as an integral part of the overall customer proposition
  • Assess the key factors in ensuring sustainable customer uptake of mticketing services

Speaker(s):

10:10

European case study


BPASS NFC deployment in Nice, France
  • Evaluate the relationship between the network operator and the transport operator – what were the key factors in this partnership which enabled the success of this deployment?
  • Gain insight into the customer uptake of NFC ticketing and assess the features practical for you to also integrate into your own programme
  • Consider the next steps for the region as the deployment evolves –recognize how you can drive similar growth and user uptake in your ticketing programme

Speaker(s):

10:30

NFC mobile ticketing – how to integrate the ‘green ticket’ into your ticketing strategy

  • Harness the power of NFC as a gateway to actively communicate with your customer and drive revenue
  • Why has Everything Everywhere been successful in their deployments?
  • Understand the fundamental drivers for NFC deployment in transport
  • Learn the opportunities and challenges in enabling a NFC service and decide if it is appropriate for your market

Speaker(s):

10:50

Break and refreshments

Technology Box 3

11:00 - 11:20
11:20

Eurostar case Study


Roadmap Eurostars journey to deploying a successful mobile ticketing and share best practise

Speaker(s):

11:40

How to simplify your mobe to contactless payents and NFC ticketing in three phases

Speaker(s):

12:10

How to optimize your customers’ mobile ticketing experience

  • See the value mobile ticketing can bring to your customers’ journey
  • Hear from O2 customer research to understand why the passengers’ desire for mticketing is so strong
  • Assess how to integrate mobile ticketing into your strategy to enrich your customers’ experience
  • Understand how you can provide more information to your customer
  • to increase your customer satisfaction

Speaker(s):

12:30

Bridge the gap between technology and customers to maximize your consumers’ ticketing experience – the passengers’ perspective

  • Learn how to give customers compelling reasons to travel by understanding their requirements
  • Understand what the passenger requires from an efficient ticketing service
  • Assess which ticketing methods have achieved the greatest satisfaction rates and how you can replicate these

Speaker(s):

12:50

Build a strategy framework for integrated fare management to increase you ROI and provide better user experience

Speaker(s):

13:10

Lunch and networking

14:10

International case study:


Establish, implement and sustain successful customer centric operations – the Australian success story
  • Consider the different channels available for engaging and successfully changing your customers perspective of the travel system
  • Understand how customers can drive your costs down, reduce complexity and increase your operation’s stability
  • Recognise how customers can become advocates of your travel service and contribute to employee retention and satisfaction

Speaker(s):

14:30

NFC or EMV or Smart cards? Evaluate the best ticketing option for you and your passengers

  • Decide if mTicketing is the best ticketing solution for operators and consumers
  • Assess if barcode ticketing is going to be a rival to smart cards
  • Examine the business benefi ts of key ticketing options to make the right choice for your programme
  • Look at the overall cost of the ticketing options available to you

Speaker(s):

14:50

Intelligent Transport Systems how you can increase your passenger's travel and ticket experience

15:10

Utilise your smart ticketing data intelligently to manage customer movement and build customer loyalty

Speaker(s):

15:30

Open data and visualization - what can we learn about user behaviour from real-time and historical ticketing data?

  • Experiment with different methods of data visualization to understand customers travel behaviour
  • Assess how passenger data collected can be fed back into the ticketing scheme to improve the service and interact with your
  • passengers in a more meaningful way
  • See the value in opening travel data to the public and how this can enhance your relationship with the end-user
  • Understand how to overcome privacy and research issues associated with making your data publicly available

Speaker(s):

15:50

Case Study


Creating a secure payment system to minimize fraud and increase usability
  • Recognise the security threats posed to smartcards and passengers
  • Understand how to build customer confi dence in your smart ticketing product security
  • Examine the technology options to prevent and minimise ticketing fraud and theft
16:10

Break and refreshments

Technology Box 4

16:00 Technology box four
16:20  
16:40

Panel discussion:


Can transport operators skip the transport' smartcard phase

Moderator(s):

Speaker(s):

17:20

Chairman’s closing remarks

17:30

End of conference Day Two

Agenda

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