Agenda Day 1

Below is the agenda for Day One of Transport Ticketing 2010 Conference and Expo. Have a look at some of the excellent content and speakers that you may have missed, and keep checking back for the agenda for Transport Ticketing 2011 - the definitive smart ticketing event.

DAY ONE: Wednesday 27th January 2010

08:30

Registration and coffee

09:00

Chairman's welcome remarks
Paul Korczak, Chief Officer of Metrocard Operations, Mass Transit Authority, New York City Transit

09:10

Your business case for implementing a smart card ticketing system

• Enabling One Person Operation by reducing boarding delays
• Integrating smart cards into a package of multi-purpose commercial incentives provided by the issuer
• Aligning ticketing strategy with the demands of the contactless age
• Providing operators with invaluable and highly granular data on performance
• Enabling seamless travel: the Holy Grail of public transport operators 

Steven Norris, Board Member, Transport for London; President, ITS UK; Director, ITIS Holdings plc; Former Minister of Transport

09:40

Case study - Practical experiences of e-ticketing for operator and passenger

• Why e-ticketing works for long distance operators: security and risk elements and higher transaction values
• The benefits of introducing e-ticketing: customer convenience and commercial advantages
• The realities of extending the e-ticket to be fully multi-modal and interoperable
• The inherent industry limitations to the implementation of a centralised ticketing system
• Consequent restrictions placed on e-ticketing and extension to other forms of ticketing media 

Andy Donelan, Distribution Manager, Virgin Trains
Matt Griffiths, Strategic IT Project Manager, Virgin Trains

10:10

Oyster’s integration challenge

• Integrated revenue collection and back office systems: the challenges of working with multiple operators
• ITSO card acceptance within the Oyster system
• Embracing new payment technologies and maintaining flexibility on ticketing options: PAYG, single, return, period passes, advance and on demand
• NFC opportunities for fare collection in London
• The role of bank and payment cards in fare collection
• The importance of political buy-in when implementing new ticketing and fare collection systems 

Peter Lewis, Oyster Development Manager, TfL

10:40

Coffee break and networking

11:10

Case study - OV Chipkaart: launching a national multi-modal smart card ticketing system

• Extending the flexibility of paper ticketing to smart cards and allowing multiple tariff options
• Alternative revenue channels that offset implantation costs
• Trans Link Systems as a quasi-bank: creating a central party to monitor fraud and develop specifications
• Offline solutions with short transaction times for end-user convenience

Pier Aldershof, Programme Manager, Business Development, Trans Link Systems

11:40

How to encourage smart ticketing: embracing new technology and identifying the need for integration

• Offering incentives to encourage smart ticketing adoption
• The advantages of a fully interoperable fare collection system
• The need for standards in smart ticketing: the DfT and ITSO partnership
• Responses to the consultation document and final strategy announcements

Brian Collins, Chief Scientific Advisor, DfT

12:20

Smart ticketing: the systems integration challenge

• The technical and delivery risks and issues
• How the systems integrator can minimise the risks of implementation and maintain ongoing service
•  Future implementation challenges

Anne Stokes, Business Development, Fujitsu

12:40

Lunch and networking

13:40

The challenges of working with multiple operators while ensuring interoperable ticketing media

• Location tracking through mobile devices: eliminating the need for a physical ticket
• Incorporating third party issuers and retail channels and resolving revenue allocation and back office issues
• Ensuring the seamless introduction of new ticketing systems 

Steve Pickman, Head of Retail Programmes, Rail Settlement Plan, ATOC

14:10

Extending contactless payments beyond the ticket: Visa payWave in the mass transit environment

• The real challenges of implementing a contactless infrastructure
• The roadmap for creating a contactless retail acceptance network
• Security and risk issues emerging with the mix of payments and transit
• The relationship between EMV and ITSO
• Visa at the Olympics 

Omar Rifaat, Head of Visa PayWave, Visa International

15:10

Afternoon coffee and networking 

15:40

Rail ticketing regulation: the European dimension

• The impact of new Europe-wide rail ticketing regulation TAP-TSI
• How the European Rail Agency will promote interoperability in support of the rail Passenger Rights Regulation
• Latest developments in new European standards work on e-fulfilment: print-at-home, ticket on departure and e-tickets
• The issues still facing the integration of long-distance and metropolitan rail ticketing 

Dr Chris Queree, Transport Consultant

16:10

Panel discussion: how new fare collection media optimises capacity, convenience, cost and revenue for transport networks

• The advantages of different smart ticketing media: smart cards, prepaid and contactless bank cards, NFC mobile phones, USB devices and e-ticketing
• The move towards a multi-application platform for transport ticketing

Moderator: Jeremy Meal, Director Smart Card and Ticketing Strategies, MVA Consultancy
Kevin Farquharson, Managing Director, Smartran
Ralph Gambetta, Head of Promotions, Calypso Networks
Till Ackermann, CEO, VDV Kernapplikations

16:50

Chairman’s conclusions, close of day one and drinks reception

If you would like to be considered to speak at Transport Ticketing 2010 please contact Zara Nathan on zara.nathan@clarionevents.com.

Speakers
Conference day two
Smart Ticketing Academy – pre-conference workshops
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