Agenda Day 2

Below is the agenda for Day Two of Transport Ticketing 2010 Conference and Expo. Have a look at some of the excellent content and speakers that you may have missed, and keep checking back for the agenda for Transport Ticketing 2011 - the definitive smart ticketing event.

DAY TWO: Thursday 28th January 2010

09:00

Morning coffee

09:10

Chairman's welcome remarks
Dr Chris Queree, Transport Consultant

09:20

Case study - Paving the way for an open standards approach to direct payment at the gate

• Creating a multi-modal, multi-agency scheme
• Giving the customer the choice of using bank cards, prepaid cards or NFC phones and eliminating the need for a specific issuer
• The economic benefits for operators and customers: from removing the need for capital expenditure to incorporating discount schemes
• The advantages of using a merchant system and sharing responsibility in minimising security and risk concerns 

Paul Korczak, Chief Officer of Metrocard Operations, Mass Transit Authority, New York City Transit

09:50

Case study - EZ Link: widening the merchant acceptance network to include additional revenue channels

• The importance of a flexible platform for ticketing: tap in, tap out capabilities, focussed business rules, incorporating park and ride, concessionary and identity cards and accessibility for tourists
• The benefits of expanding top up facilities: the move away from over the counter to self service and auto top up – reducing staffing costs and approaching non-transit infrastructures
• EZ-Online for e-commerce and other new service channels
• Co-branding with financial institutions: the business case for banks, global trends and top of the wallet product differentiation
• Smart advertising: capitalising on alternative revenue channels 

Jocelyn Luo, AVP Finance and Admin, EZ Link Pte Ltd

10:20

Panel discussion: contactless bank cards in use on buses - Stagecoach, RBS and MasterCard

• Update and latest results of the Liverpool launch
• Co-ordinating the world’s first open transit payments system, accepting both Mastercard and Visa 

Keith Weightman, Project Manager, Stagecoach
Matt Rowsell, Head of Business Development, RBS WorldPay
Mike Cowen, VP Product Management, MasterCard

10:50

Coffee break and networking

11:10

Panel discussion: developing passenger consciousness of existing ticketing products

• Existing interoperable and citizen card applications within smart card systems : the System 1 ticket and the B’Smart card
• PLUSBUS: facilitating door-to-door transport with a nationwide integrated bus and train ticket
• sQuid: contactless prepayment options for use in transport and wider retail opportunities
• The importance of pursuing integrated ticketing over new smart media schemes

Moderator: David Hytch, Director of Information Services, GMPTE
Jonathan Radley, Head of Innovative Payments, Journey Solutions
Wendy Reddington, Smart Card Project Manager, Bolton City Council
Sid Bulloch, National Entitlement Card Manager, Dundee City Council
John Henkel, Director of Passenger Services, Metro, WYPTE
Richard Poynder, Chairman, Smartex

11:50

Case study – The cutting edge of transport ticketing: the Suica card

• Transport payments, e-money and alternative revenue streams
• The advantages of data capture enabled by the use of smart cards
• From smart card to mobile payments for transport: Mobile Suica
• Smart posters and internet based applications
• Security and privacy concerns of RFID technology

Shinya Shiroto, Deputy General Manager, JR East

12:20

Case study - Creating a customer-centric service via multiple payment channels: direct payment at the gate, NFC and contactless smart cards

• Accepting any and all payment methods to ensure infrastructure longevity
• Improving customer choice and convenience by offering multiple payment media
• Balancing economic pressures by deploying new fare collection channels
• The reality of integrating a single fare collection infrastructure in both urban and rural areas
• Early results from the Paris direct payment at the gate trial 

Michel Barjansky, Head of Business Development, RATP

12:50

Lunch and networking

13:50

What passengers want from the next generation of ticketing

• The passenger preference for face-to-face ticket purchasing: conditions, pricing and future uses explained
• Common customer misconceptions of innovative ticketing solutions: convenience, security, cost, reliability
• Consumer purchase patterns: smart cards for frequent, urban travel and paper for infrequent, longer distance journeys
• Balancing the needs of operators and passengers to establish the right ticketing solution
• The need for visual information on tickets and the role of companion systems to help foster understanding for passengers 

Ashwin Kumar, Passenger Director, Passenger Focus

14:20

The role of bank cards in transit: global project updates

• From Paris to New York: latest results in contactless payments from four different trials
• The business case for direct payment at the gate

Mike Cowen, VP Product Management, MasterCard

14:50

Afternoon coffee and networking 

15:10

EU-IFM Project – Creating a single specification to enable an interoperable European smart card system and ITSO UK update

• Finding the common ground between operators and regulatory authorities
• Cross-border interoperability and fare management: revenue allocation and back office challenges
• Direct payment at the gate and NFC in the IFM Project
• The interpretation of privacy laws in the EU: anonymous ticketing and data collection
• Update on ITSO progress

John Verity, Co-ordinator EU-IFM Project Head of Security and Compliance, ITSO
Mike Eastham, General Manager, ITSO

15:50

Around the world in 80 pilots: early lessons from NFC in action in Europe, America and Asia

• What have we learnt so far? Transit as the driver for NFC, and implications for the security and integrity of transactions
• NFC, why the wait? Understanding the complexity of the relationship between banks, operators and manufacturers
• Bypassing the traditional route for system implementation: innovation in NFC technology – stickers and built in interfaces
• How consolidated functionality will ensure the success of NFC

Dave Birch, Director, Consult Hyperion

16:20

Mobile barcode ticketing as an alternative to smart cards

• Operator benefits: the business case for barcode ticketing
• Customer benefits: no queues, increased flexibility, shorter journey times
• Spreading the cost of introducing a new ticketing system by enabling gradual implementation of infrastructure
• Using internet standards for asymmetric security: reducing development costs
• Cross-selling opportunities: introducing alternative revenue streams as core service margins fall
• Barcode ticketing rollout update 

Ben Whitaker, COO, Masabi

16:50

Chairman’s closing remarks and end of conference

If you would like to be considered to speak at Transport Ticketing 2010 please contact Zara Nathan on zara.nathan@clarionevents.com.

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