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Smart Ticketing Academy
Below is the agenda for the Smart Ticketing Academy. The Smart Ticketing Academy is a comprehensive programme of interactive workshops designed to cover every aspect of implementing new and innovative ticketing systems. Expert leaders passed on the benefits of their direct experience and help guide you through the process of selecting the best system for you and optimising your return on investment once the decision has been made.Transport Ticketing 2011 will also be running a Smart Ticketing Academy, so please keep checking back for agenda announcements and updates.
Smart Ticketing Academy: Tuesday 26th January 2010
Workshop A
- 08:30
- Registration and coffee
- 09:00
- How to optimise your smart card system and future-proof your investment
- The need for a versatile and cost effective processing and administration platform
- Ensuring interoperability across ticketing media by choosing an open system
- Creating an environment where cross-industry applications can co- exist on a common platform in a secure and standardised way
- Multi-application technology and new business opportunities: increasing the value of the smart card by allowing issuers to partner with other organisations from multiple industries to offer multiple applications
- Security and risk concerns alleviated by choosing the right specifications
- 10:30
- Coffee break and networking
Workshop B
- 11:00
- How to implement a direct payment at the gate system for transport ticketing
- The two payment card operators in Europe, Visa and MasterCard are making the significant investment to create the infrastructure for contactless transactions: the role of contactless bank cards in transit
- Practical infrastructure requirements to enable contactless bank cards to be accepted for transit payments
- The need for standards to ensuring cross-compatibility of contactless bank cards
- The relationship between EMV and ITSO
- Alternative revenue channels facilitated by adopting a direct payment at the gate system
- The security advantages of using a merchant system
Workshop C
- 12:00
- How to implement a mobile barcode and self-print paper e-ticketing system: the quickest, easiest new ticketing strategy
- The importance of addressing real customer needs and identifying the commercial drivers for a new ticketing system
- The business case for barcode e-ticketing: self-print and mobile sales and delivery
- Soft roll out options of mobile barcode e-ticketing: gauging real customer adoption before investing in infrastructure
- Infrastructure options: scanner options, connectivity requirements, and providing reliable and robust services during communication failure
- The need for flexibility in ticketing solutions: security, portability, usability and cross-compatibility with existing and third party systems
- Opportunities within the transport ticketing market: addressing walk-up, repeat purchase and advance booking customers
- The advantages of using public and open security systems: online and offline validation and fraud prevention
- The compatibility of mobile barcode e-ticketing and ITSO
- Opportunities for additional revenue generation: working with standards to enable ticket sharing with other business areas
- 13:00
- Lunch and Networking
Workshop D
- 14:00
- How to implement an NFC system in transport ticketing: when will NFC be ready to meet your needs?
- The development of NFC and proximity payments
- NFC in practice: what does NFC really mean and how does it work?
- Defining the business case for NFC in transport: benefits for operators and customers, who will pay, revenue distribution and data protection issues, and certification responsibility
- Understanding NFC technology: four ingredients and one recipe for success
- Adapting existing smart ticketing systems and infrastructure to be NFC compatible
- Managing an infrastructure which is handled by multiple parties
- The role of the Trusted Service Manager
- Potential migration paths: legacy support, card replacement, infrastructure upgrade
- NFC success stories from differing environments around the world
- Overcoming common misconceptions of NFC: the do’s and don’ts of implementation
- 15:30
- Coffee break and networking
Complimentary Workshop E
We are pleased to announce an additional complimentary workshop, open to all delegates.
- 16:00
- Why does the public transport industry need an open standard?
More than fifty major municipalities worldwide already use smart cards and smart tickets for mass transit solutions. This development is of high importance to almost all countries and major cities in the world. Daily life is impacted by efficient public transport systems, and inadequate transport provision restricts access to social, political and cultural activities and harms the natural environment as well as quality of daily life. Therefore the mission of Public Transport Agencies is to provide high-quality, accessible and affordable public transport to all, with a specific focus on improving reliability and security of the systems, as well as convenience and service for end customers. The challenge will be for the different parts of the value chain to work closely together to supply “future proofed” electronic ticketing solutions to meet the needs of stakeholders in the public transport industry for the 21st Century.
This interactive session will provide the opportunity for debate and questions with senior executives from across the smart card industry, and will examine the need for an open standards approach to transport ticketing.
Moderator: Chris Shire, Member of Transport Card Forum
Dr Tilo Pannenbaecker, Vice President and Managing Director, Business Line Personal & Object ID, Infineon Technologies
Kevin Cowie, Group Vice President and Head of Product Management, Government Division, Giesecke & Devrient GmbH
Charles Walton, EVP and Chief Marketing Officer, INSIDE Contactless
- 17:30
- Close of pre-conference workshops
If you would like to be considered to speak at Transport Ticketing 2010 please contact Zara Nathan on zara.nathan@clarionevents.com.
